Sorted by how you sell, not what you sell.
Two businesses in completely unrelated industries often need exactly the same thing, and two businesses in the same industry often need opposite things. What decides it is the shape of the sale: how many times you get in front of them, who else is in the decision, and where in that sequence the money quietly goes missing.
Same visit. One chance.
Gyms and studios. Salons. Walk-in clinics. They came in once, they are standing in front of you, and there is no second appointment to save it.
Where it leaksThe conversation itself. Everything rides on ninety seconds being delivered differently depending on who is standing there.
The floor, with a return.
Automotive, caravan and marine dealerships. Furniture showrooms and other big-ticket retail. They rarely spend real money on a first visit. They come back, they bring someone, they look at the other yard first.
Where it leaksNot the close. The follow-up after visit one that happens too late or inconsistently.
The presentation.
Dental treatment plans. Cosmetic consults. Real estate appraisals. In-home quotes for blinds, kitchens, bathrooms and pools. One presentation, a plan or a price, then a yes, a no, or the worst answer of the three.
Where it leaksThe gap between presenting and reaching a clear next step. "I'll think about it" often becomes silence when the conversation ends without one.
The territory.
Machinery and equipment dealers. Freight and logistics. Recruitment and labour hire. Distribution with field reps. Longer horizon, bigger ticket, and a completely different discipline.
Where it leaksWhich deals get kept alive, and which should have been killed a month ago. Many pipelines end up a graveyard someone is still watering.
The store.
Ecommerce and product brands. Funnels. Anything sold by a sequence, a page or an agent rather than a person.
Where it leaksThe cart, the second sale, and a list nobody has contacted on purpose in a year.
Be honest with yourself here
When this is not worth your money.
Lower conversation volume means measurement takes longer and a full implementation may not be the right first step.
If your price is set by a tender or a procurement panel, much of the decision is made on paper before anyone speaks, though stakeholder conversations can still shape the outcome in some procurement processes. A method has less to grip there than elsewhere.
And if nobody tracks a single number today, we start somewhere slower and cheaper than any of this.
Not sure which one you are? Book the hour. If it is not a fit I will tell you on the call and point you somewhere useful.