Sorted by how you sell, not what you sell.
Two businesses in completely unrelated industries often need exactly the same thing, and two businesses in the same industry often need opposite things. What decides it is the shape of the sale: how many times you get in front of them, who else is in the decision, and where in that sequence the money quietly goes missing.
Same visit. One chance.
Gyms and studios. Salons. Walk-in clinics. They came in once, they are standing in front of you, and there is no second appointment to save it.
Where it leaksThe conversation itself. Everything rides on ninety seconds that nobody has ever written down.
The floor, with a return.
Dealerships, caravan, marine. Showrooms, furniture, big-ticket retail. Nobody spends ninety thousand dollars on a first visit. They come back, they bring someone, they look at the other yard first.
Where it leaksNot the close. The follow-up after visit one that nobody makes. I can prove this at four businesses in an afternoon, and usually do.
The presentation.
Dental treatment plans. Cosmetic consults. Real estate appraisals. In-home quotes for blinds, kitchens, bathrooms and pools. One presentation, a plan or a price, then a yes, a no, or the worst answer of the three.
Where it leaksThe gap between "I'll think about it" and never hearing back. Which is not indecision. It is something you failed to establish before you presented.
The territory.
Machinery and equipment dealers. Freight and logistics. Recruitment and labour hire. Distribution with field reps. Longer horizon, bigger ticket, and a completely different discipline.
Where it leaksWhich deals get kept alive, and which should have been killed a month ago. Most pipelines are a graveyard someone is still watering.
The store.
Ecommerce and product brands. Funnels. Anything sold by a sequence, a page or an agent rather than a person.
Where it leaksThe cart, the second sale, and a list nobody has contacted on purpose in a year.
Be honest with yourself here
When this is not worth your money.
If fewer than about forty real sales conversations happen in a month, there is nothing to measure and you will not see a change. Fix the volume first, and it will not be me who does that.
If your price is set by a tender or a procurement panel, the decision is made on paper before anyone speaks. A method has nothing to grip.
And if nobody tracks a single number today, we start somewhere slower and cheaper than any of this.
Not sure which one you are? Book the hour. If it is not a fit I will tell you on the call and point you somewhere useful.